Google made a change that wiped revenue from local business owners overnight ...
As business owners we may not like what they do or how they go about their business but it is Google, and they have every right to make chances , up their prices and show our business as they like , as it is after all their advertising platform that they let us play around in when they like.
We might not like it , but we need to play with their rules
Google Maps 7 Pack down to a Snack Pack of 3
That has reduced your chances of being found within the 'Snack Pack' by ( % )
Phones stopped ringing , email inquiries dried up overnight and walk-ins from customers looking for a shop to do business with from their mobile searches dropped significantly
This has no doubt crippled some business overnight and we are asked how to recover maps positions every week
Is this armageddon for local business ?
No Way - It's an opportunity !
If you are a local business owner that has been belted by the change to the snackpack you will no doubt be hurting, but it's not all bad news
Why ?
Well , your chance of being found was reduced if you were bumped out of the 7 pack , but what if you were left in the 3 pack ?
Your chances of being found above your competition have skyrocketed by ( % )
Now you only have competition with 2 other business' playing in your sandbox !
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So How Do You Protect Your Business ?
One of the ways we can protect our reputation is to use the social proof generated by ................................................
"A picture is worth a thousand words , a video testimony could be worth a thousand customers "
Paul Davies - www.crankstartmedia.comImage Title - or Image Source
Some of your reading this article will already have started claiming your GMB listing so you can skip the steps below if you have already optimized and completed process.
WARNING : Don't skip over the Hot Tips & Advanced Content If you want to dominate maps !
7 Critical Steps To GMB Listing
H3 - Step 1 - Claim Your Google My Business Listing
Search for and claim your listing, by typing in your business name takes around 2-3 weeks for G postcard to turn up
Claim your listing here - http://google.com/business
GIF Here
Google My Business or GMB is the place to add your details.
You need to give Google exactly what it is looking for , if you make life easy for Google your chances of being found are a lot higher than someone who doesn't
Google provide the public a free chance to find information out about a business, so it makes sense that G will reward a business that makes life easier for it by gathering and adding data to Googles Information funnel where it can than categorize and index in a way to be found by other searchers.
It's pretty basic and easy to understand if you use the analogy of your switched on and highly efficient office manager ensuring that every person in your business files information like , quotes , purchase orders , bill of quantities and customer follow ups is stored in a way that anyone could find if they walked into your office tomorrow.
They are creating a system of indexing that allows for easy to find information
This Makes Sense - Make It Easy For Google And You Will Be Rewarded !
The single most important piece of information you can provide Google is accurate information about your business . It's called Name, Address and Phone Number. In the search marketing industry we call it NAP for short.
Having your NAP listed in as many places as possible makes sense, it shows Google that you are very omni present within your market.
But , you need to ensure that it is consistent , as if there are errors such as inconsistencies between two or more listings , it will confuse the search algos and will then actually do more harm than good as you may find your site slip in rankings as you made it too hard for g's algos to source and find you.
Hot Tips-
Here is the advanced tips for the above subject
H4 Advanced Tips - Click Here
Here is the advanced tips for the above subject
H3 Title - Google Maps
We talk about being found or ranked on Google Maps ( Snack Pack ) but Google Maps are actually the custom mapping feature we can build with etc
Imagine Jim the local roofing contractor driving around Houston , and he hits a kerb hard enough to damage his wheel so that it can't be driven much further to be safe. He has to get to the job in the afternoon or he is going to lose big dollars.
The first thing he would do is look on his mobile device for a repairer and how to get there as quick as possible.
In this situation price becomes secondary to convenience and service
The business not only shows up on his mobile device , but there are convenient instructions and even some reviews that validate the business. as he can now see a map with the location pinned , and a video promoting the business services and their contact details.
When a potential customer finds you this quickly and you deliver the information they are looking for you have them sold before they even call or walk into your shop !
Maps make it easy to find you with directions published in Google Maps , Maps are aligned with GMB , and power up GMB listings
Maps allow your location to be pinned and add a video and or image , business description and links to your CTA
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Google + , While Facebook power ahead and leave Google + in its wake , this tool is often overlooked at how powerful it is.
It is integral to be linked to you GMB listing and therefore goes towards helping you be found on Google Maps
The more Google properties you tie together the more Googles Robots can build a relevant picture about your business, again making life easier for Google to find you is a benefit
H3 Title - Why Your Competition Is Winning All Your Business
If your competitors are found first , chances are they will be called first, reviewed first or searched more about online.
They will have the first bite of the cherry to present their product or service the best way they can .
If they do an awesome job, by explaining features, benefits and value by giving options, dispelling concerns , highlighting warranties or guarantees then the sale can and often is done there and then.
The bad news is , if you weren't found first you might not even get a chance to pitch your business let alone quote on the job.
While some shoppers love to shop around for prices , if you have someone who just needs it done straight away as in the service industry , they are more likely to go with whoever delivers what they are looking for
The person answering that initial call is the one who can make or break a sale.
H3 Title - How They Go Ballistic
If your competitors win a lot of work , do a great job , and are profitable they are well on their way to being a very successful business.
If they are smarter than the average bear they will re-invest a portion of their profit into high ROI lead flow systems that allow for growth and higher profit margins
The business then has a chance of pushing their competitors out of the marketplace they operate in , not necessarily by trying to but it is a by product of really good marketing strategies rolled out in a well thought out marleting plan.
A business can end up monolpizing theor space without even trying
just happens as through design they are monopolizing the market sector they want to do business in
They are seen everywhere through paid advertising
Google Adwords or Pay Per Click
Facebook Advertising
Podcasts
YouTube
They are then in a position to leverage up and build their brand so that it is seen everywhere
TV
Billboards
Sponsorship Deals
When a brand is top of mind and is trusted they will be the first to search for , and that is when that business can not only be the first to get a chance to sell , but they are also in a position to charge more as they are preferred , trusted and etc
Creating Sales Funnels For Contractors
Optimizing Sales Messages
more revenue generating
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When it comes to search engine optimization, time is always of the essence because you have an onslaught of competition in your niche trying to climb to the front of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by
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When it comes to search engine optimization, time is always of the essence because you have an onslaught of competition in your niche trying to climb to the front of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by delivering professional work within a specified time frame without having you hold their hand each step of way. The expert SEO team at Kotton Grammer Media work on improving your website page rank so you can focus your efforts on other projects designed to grow your business.
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When it comes to search engine optimization, time is always of the essence because you have an onslaught of competition in your niche trying to climb to the front of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by delivering professional work within a specified time frame without having you hold their hand each step of way. The expert SEO team at Kotton Grammer Media work on improving your website page rank so you can focus your efforts on other projects designed to grow your business.
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Access My Google Maps Cheat Sheet Here
Follow the details within the cheat sheet , and give yourself a chance of being found by new customers
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Wealth is the scoreboard of entrepreneurship and it’s important you play to win… Taylor Welch
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