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You Don't Always Know When You Are Being Scammed ...


Your potential customers are being scammed and most of the time they don't even know it.

​It's been going on for years right through history and the mantra is the same , it's just delivered a lot easier now online.

So with scammers and shonky operators still being active they are causing damage to your business even when you dont have anything to do with theme

So how are they doing it ?

Fake reviews, testimonies and posts publishing all these online​

What do you need to do to protect your business name , your brand , and your reputation

It is so easy for a business to be sledged verbally by one unhappy customer who jumps onto Facebook and gives your business a spray without you even knowing about it. 

Chances are you don't have a social media manager , who will have systems set up to track all comments being made about you and your business.

Chances are you don't have reputation management software that can automate the process and identify threats for trolls and unhappy customers.

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​So How Do You Protect Your Business ?

One of the ways we can protect our reputation is to use the social proof generated by your existing clients and post this on online for public promotion

One of the easiest ways is to source testimonials from clients.

You may think that this is a given , and that you already know that , but there is a bit more to testimonies than you may consider.

Testimonies should be fresh and highly relevant ​.

You must have a system and process to gather these testimonies and that is where most business owners come up against a wall

They might seek 2 or 3 testimonies and leave it at that, but why wouldnt you gather as many testimonies as possible and cherry pick the very best ones for publishing

You can promote these testimonies not just in the front page of yoru website , but in the contact page , have a dedicated testimony page , use these on LinkedIn, post on Facebook , Instagram , Pinterest and of course we these can also be published on YouTube and Twitter.

The trick is having an easy way to gather these testimonies

You know most people will give you a testimony if you ask, but they find it hard to do, and make excuses of being too busy and inevitably it never happens as you they don't get around to it and you don't want to hassle them any further as you don't want to annoy them.

So let's solve this

Make it easy for you and the customer , if it's easy there is a much  higher chance of receiving testimonials.

, have a SOP for gathering testimonies.

The SOP should have a time frame for requesting , reminding, following up and

A series of emails for requesting testimony, reminding , following up and thanking the customer for their testimony . 

"A picture is worth a thousand words , a video testimony could be worth a thousand customers "

Paul Davies - www.crankstartmedia.com

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When it comes to search engine optimization, time is always of the essence because you have an onslaught of competition in your niche trying to climb to the front of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by delivering professional work within a specified time frame without having you hold their hand each step of way. The expert SEO team at Kotton Grammer Media work on improving your website page rank so you can focus your efforts on other projects designed to grow your business.

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When it comes to search engine optimization, time is always of the essence because you have an onslaught of competition in your niche trying to climb to the front of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by 

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When it comes to search engine optimization, time is always of the essence because you have an onslaught of competition in your niche trying to climb to the front of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by 

H3 Title - Sub Title 

When it comes to search engine optimization, time is always of the essence because you have an onslaught of competition in your niche trying to climb to the front of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by delivering professional work within a specified time frame without having you hold their hand each step of way. The expert SEO team at Kotton Grammer Media work on improving your website page rank so you can focus your efforts on other projects designed to grow your business.

H3 Title - Sub Title 


When it comes to search engine optimization, time is always of the essence because you have an onslaught of competition in your niche trying to climb to the front of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by delivering professional work within a specified time frame without having you hold their hand each step of way. The expert SEO team at Kotton Grammer Media work on improving your website page rank so you can focus your efforts on other projects designed to grow your business.


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